SEO, Search Engine Optimization

SEO, Search Engine Optimization



SEO adalah kependekan dari Search Engine Optimization alias optimasi mesin pencari, yang bisa juga diartikan sebagai usaha untuk memaksimalkan situs yang kita miliki agar dapat menduduki posisi teratas pada search engine di internet.
Seo merupakan salah satu ilmu yang terus menerus digali oleh para netter di intenet khususnya netter yang ingin websitenya "unjuk diri" dalam dunia internet. Ilmu seo dapat membuat suatu website yang biasa-biasa saja baik dalam desain maupun jumlah kunjungan websitenya menjadi suatu website yang terkenal, dibutuhkan banyak orang dan menjadi inspirator bagi orang lain.
Ilmu seo bisa dikatakan sangat luas karena ilmu seo menyangkut ilmu-ilmu website lainnya misalnya web design, web promotion, web management, ilmu jurnalistik, ilmu sosial dsb. Dengan mempelari ilmu-ilmu di atas maka website yang kita miliki dapat dioptimasi atau dimaksimalkan potensi yang ada di dalamnya, sehingga website yang kita miliki menjadi lebih berharga di internet.
Lalu mengapa harus search engine? mengapa para netter berebut menduduki posisi teratas search engine?Sebagai contoh saat kita mengetikkan kata "bisnis" (tanpa tanda kutip) pada salah satu search engine misalnya Google.com maka akan keluar begitu banyak website (jumlahnya bisa jutaan atau lebih) yang mempunyai hubungan dengan kata bisnis, baik mungkin website tersebut menggunakan nama domain, url atau file yang berhubungan dengan bisnis, atau bisa juga isi dari website-website yang ditampilkan oleh Google.com memuat tentang kata bisnis. Tapi coba lihat ada beberapa website yang menduduki posisi teratas misalnya 10 besar, nah website-website tersebut bisa dikatakan BERHASIL merajai posisi search engine, sehingga jika ada orang yang mencari kata bisnis di situs Google.com maka orang tersebut CENDERUNG MEMILIH website-website yang ditampilkan lebih dahulu bukan? bahkan para netter yang melakukan pencarian cenderung melihat hanya 10 - 50 website saja dan tidak mengunjungi hingga dari posisi 1 hingga 1 jutaan bukan? Walaupun ini bisa saja tapi amat membuang waktu saat berinternet.
Setiap harinya orang-orang melakukan pencarian di search engine terutama Google.com & Yahoo.com yang masih menjadi favourite search engine di dunia, jika website kita dapat tampil di posisi teratas search engine dalam keyword tertentu, wow tentu saja kunjungan website kita akan meningkat dan website yang kita miliki makin dibutuhkan oleh banyak orang bahkan makin terkenal baik orangnya maupun websitenya. Bahkan dengan menduduki posisi teratas search engine, maka PAGE RANK alias ranking situs kita bisa menjadi lebih baik.
Setiap pelaku seo biasanya memiliki keyword-keyword andalan yang berhubungan dengan websitenya, dan tentunya keyword ini ada hubungannya dengan isi dari website yang dimilikinya. Sebagai contoh website ini memfokuskan diri pada keyword : Puthzel.com, tips & tricks, seo, bisnis online & offline, internet, joomla. Sehingga isi dari website ini seputar kata-kata tersebut dan diharapkan ketika ada netter yang melakukan pencarian di search engine (khususnya Google.com) memasukkan salah satu kata di atas (baik ditambahkan kata lain atau tidak), maka saya berharap Google.com menampilkan isi website saya karena website saya isinya seputar kata-kata di atas.
Saat mengetikkan "puthzel.com" maka akan ditampilkan sebuah website yang ada hubungannya dengan kata tersebut, dan bisa dikatakan website ini mendapatkan "award" dari "kategori" puthzel.com , ya iyalah karena situs ini khan situs puthzel.com, tapi bagaimana dengan kata-kata lainnnya? misalnya keyword "seo"? Karena website ini masih baru tentu saja akan mengalami kekalahan bahkan saat tulisan ini ditulis bisa jadi website ini BELUM ditampilkan oleh search engine ketika ada netter mengetikkan kata seo.
Untuk menduduki posisi teratas search engine bukanlah pekerjaan mudah, perlu banyak belajar, perlu pengalaman, ketelitian, kesabaran dan pengorbanan dsb... karena di dunia ini terdapat begitu banyak website yang bersaing menduduki peringkat teratas dengan tujuan berbeda-beda, mulai dari komersial, unjuk diri hingga kepentingan lainnya (baik kepentingan individu maupun kepentingan golongan) .
Ada suatu cara ampuh untuk mempercepat website kita agar menduduki posisi teratas di search engine, yaitu dengan cara menambahkan isi website sesering mungkin alias melakukan update website. Perlu dicatat juga agar website kita menjadi favourite para netter di intenet salah satu caranya adalah memberikan sesuatu yang GRATIS dan isi website tersebut (misalnya artikelnya) dibutuhkan oleh orang banyak.
Bagi teman-teman yang ingin mengoptimasi websitenya agar menjadi lebih baik dapat membaca tulisan-tulisan saya di website ini tentang SEO, di antaranya adalah tulisan-tulisan yang berjudul :
· Content is The King, Hal-Hal Terpenting Membangun Kerajaan Promosi di Internet
· Metode "Nyampah", Sederhana Tapi Ampuh Untuk Menaikkan Traffic Website
· Page Rank (PR), Apa & Bagaimana?
Tulisan-tulisan di atas hanya beberapa di antaranya, masih banyak tulisan lain yang akan berguna bagi teman-teman untuk mengoptimasi seo, karena saya juga akan terus mengupdate dan menambahkan isi website ini, termasuk di antaranya mengenai seo .
Semoga tulisan-tulisan tersebut berguna dan membatu teman-teman dalam meningatkan potensi website yang kita miliki, Amin...
Sumber: Puthzel

Promosi Website Anda pada search engine melalui Natural Listing

Natural Listing adalah Anda mendaftarkan website Anda pada search engine untuk diindex dalam database search engine tersebut agar bisa ditampilkan pada hasil pencarian melalui search engine tersebut. Dalam melakukan natural listing, ada beberapa search engine utama yang perlu Anda daftarkan antara lain:
Google http://www.google.com/addurl
Yahoo http://search.yahoo.com/info/submit.html
MSN http://beta.search.msn.com/docs/submit.aspx
Dmoz http://www.dmoz.org/add.html
Anda perlu mendaftarkan website bisnis internet Anda pada keempat search engine utama diatas, selain itu Anda bisa mendaftarkan website Anda pada search engine lainnya
Atau menggunakan jasa pendaftaran website / “URL Submission” seperti:
http://www.submitexpress.com/submit.html
http://www.addme.com
http://www.addpro.com
http://www.freewebsubmission .com
Tujuannya adalah agar website bisnis Anda dimunculkan pada search engine setiap orang mengetikan kata kunci pencarian yang sesuai dengan jenis bisnis Anda.
Tips Singkat untuk mendapatkan posisi tinggi pada search engine adalah
- Membuat Title, Metatags, dan Description yang sesuai dengan jenis bisnis Anda dan memuat kata kunci.
- Membuat isi website yang kaya akan kata kunci sesuai dengan jenis bisnis Anda
- Membuat Back Link sebanyak-banyaknya dari website bisnis lainnya yang sama jenisnya atau website bisnis yang menyediakan produk pelengkap untuk bisnis Anda.
Semoga bermanfaat,
Penulis: David Odang - Bisnis Online Indonesia

DOWNLOAD SOFTWARE PENDUKUNG:
1. Acrobat PDF Reader
2. Download Full ArchiCAD Free Student & Teacher Version in your language with Tutorials!
3. Lan Diagrams Find Solutions for your Business. Free Reports, Info & Registration!
ARTIKEL YANG BERHUBUNGAN:
1. Optimasi Flash pada Website agar Search Engine Friendly
2. Tips SEO untuk Optimasi Website pada Search Engine
3. Submit Website Anda Ke Search Engine Dalam Waktu 1-2 Minggu.
4. Membuat Dynamic Title dengan PHP
5. Tips Meningkatkan Posisi Website pada Search Engine
6. Cara Cepat dan Mudah Promosi Bisnis dengan Google Adwords
7. Daftar 400 Free Directory
8. Mencari Dokumen Non-HTML Menggunakan Fitur File Types pada Google
9. Penting Menggunakan Web Counter Google Analytics pada Website dan Blog
10. Instalasi Paket OpenSource di Linux

Apply Google Adsense to Earn Money

Chapter 6
After creating your blog website, the next step is to apply for Google adsense program.

What is Google Adsense?
Google displays thier ads in the websites and this ad blocks are called google adsense. You can notice google ads in many websites, which shows "Ads by Google".

How Google pays you for displaying their ads in yours Blog/websites?
Google has many advertisers and those advertisers are willing to display thier ads in other websites. Google gets advertisement from advertisers and display their ads in other Blog/Websites. If some one visits your blog website and clicks those ads in your Blog/Website, you will be paid by google for each click. Google doesn't reveal how much they pay for each click. The amount depends on advertisers how much they pay for google.

Can i click ads in my website to increase my earnings?
YOU SHOULD NOT Click ads in your Blog/Website. Google tracks all Invalid/Fraud clicks and if they found such activities from your website, Google will ban your acount and all your earnings will be lost.

When will i get the payment from Google?
All your payment related questions are answered in your google adsense account.

How to apply for Google adsense?
Before applying for Google adsense, make sure you have created your blog website with quality content. Google adsense program needs Blog/website to apply.
You can apply for google adsense at www.google.com/adsense .

How to place Google ads in your Blog?
Chapter 7
Once you get approval from Google adsene, you can place google ads in your blog website. This chapter explains how to place google ads in your blog website.
Step 1. Go to www.blogger.com and login using your Gmail Id and password. Click "Template" link as shown below.


Step 2. Now click the "Add a page element" link as shown in the page below.

Step 3. Now you will get a pop up window. In this window you have many options. You have to click "Adsense" option as shown in the below page.

Step 4. Now you will get a page as shown below. Click "Sign in" link to place your adsense code in you blog.

Step 5. Now enter your Gmail id which you used while applying google adsense and fill the details as shown below.

Step 6. Now you will get a page as shown below. You can select your ad format to display in your blog website.

Step 7. Once you select your ad format, Click "Save changes" button.

Step 8. Now you have added the adsense to your blog website. Your adsense page element is placed as shown in the page below.

Step 9. Now you have to move the adsense page element to the top of the page as shown below. You can move this by dragging the adsense page element by pressing your right click mouse.

Step 10. Now you have to follow the steps 1 and 2 as shown in the below page. Click "Save" button and click "View blog" as shown in the page below.

Step 11. Now you have successfully added your ad in your blog website. You can see the below page with your google ads.

Earn More Revenue

You can maximize your revenue potential by displaying Google ads on your website. Google puts relevant CPC (cost-per-click) and CPM (cost per thousand impressions) ads through the same auction, and lets them compete against one another. The auction takes place instantaneously, and, when it’s over, AdSense automatically displays the text or image ad(s) that will generate the maximum revenue for a page -- and the maximum revenue for you.

Get Started in minutes
Becoming an AdSense publisher is simple. All it takes is a single online application. Once you're approved, AdSense takes only minutes to set-up. Just copy and paste a block of HTML and targeted ads start showing up on your website.

Access thousands of advertisers
With Google's extensive advertiser base, we have ads for all categories of businesses-and for practically all types of content, no matter how broad or specialized. And since Google provides the ads, you have no advertiser relationships to maintain.

The AdSense program represents advertisers ranging from large global brands to small and local companies. Ads are also targeted by geography, so global businesses can display local advertising with no additional effort. And you can use AdSense in many languages.

Google grasps the meaning of your content
AdSense can deliver relevant ads because Google understands the meaning of a web page. We've refined our technology, and it keeps getting smarter all the time. For example, words can have several different meanings, depending on context. Google technology grasps these distinctions, so you get more targeted ads.



Make extra money with a Google search box

Place a Google search box on your site, and you can start monetizing the results from web searches. Not only does this keep your users on your website longer—since they can search from where they are—it takes just minutes to implement. And you pay nothing to participate.


Show only appropriate ads
Google's ad review process ensures that the ads you serve are not only family-friendly, but also comply with our strict editorial guidelines. We combine sensitive language filters, your input, and a team of linguists with good hard common sense to automatically filter out ads that may be inappropriate for your content. What's more, you can block competitive ads and choose your own default ads. It's your show from start to finish.
Competitive FilterEnables you to filter out specific competitors or specific advertisers
Contextual FilterEliminate delivery of ads that would be inappropriate to serve on pages
Editorial ReviewAll Google ads are reviewed and approved before being served on your pages
filters keep out inappropriateand competitive ads. Customizable default ads In the unlikely event that Google is unable to serve targeted ads on your page, we provide the option to display a default ad of your choice


Customize AdSense for your site
You can customize the appearance of ads, choosing from a wide range of colors and templates. Ditto with your search results page. Your reports are customizable, too. Flexible reporting tools let you group your pages in any way you want so you can view your results by URL, domain, ad type, category and more to learn where your earnings are coming from.

See what our customers say
Instead of spending money to hire an additional sales rep to sell ad banners, Google ads have become a virtual sales tool for us. Now we’re able to reap thousands of dollars in additional advertising revenue each month that we would very likely have missed without Google AdSense.”
- Robert Hoskins, Editor and Group Publisher, Broadband Wireless Exchange
“Google shows targeted ads reflecting the sorts of information and services SeatGuru visitors want. For a small business like mine, this is the best approach to advertising. You set it up easily, it automatically serves relevant ads, and it takes very little of my time.”
- Matt Daimler, Founder, SeatGuru.com
“At the beginning I was very concerned that I might lose traffic to competitors. I only used AdSense on a limited number of the site’s pages, and I watched the stats very carefully. If the traffic, pages per visitor, or conversion rates dropped I knew I could easily pull the ads...Since implementing AdSense, our ad revenue has increased more than tenfold, and 100 percent of my available inventory is now sold through AdSense.”
- Vik Kachoria, Entrepreneur, Real Adventure.

Get free money with Google AdSense

Google AdSense

What is Google AdSense?

Google AdSense is the program that can give you advertising revenue from each page on your website—with a minimal investment in time and no additional resources.

AdSense delivers relevant text and image ads that are precisely targeted to your site and your site content. And when you add a Google search box to your site, AdSense delivers relevant text ads that are targeted to the Google search results pages generated by your visitors’ search request.

It's also a way for web site publishers to provide Google search to their site users, and to earn money by displaying Google ads on the search results pages. Find out more about AdSense for search.

The program is free, and combines pay-per-click and pay-per-impression advertising - meaning you get paid for valid clicks on the ads on your site or search results pages as well as impressions on your content pages. So go ahead and try this program. If you comply with our program policies, just complete our online application and select either or both of AdSense for content pages and AdSense for search. One application gets you approved for both AdSense and AdSense for search - you can decide to use any combination of these products on your pages.

We'll review your application and follow up with an email within 2-3 days. If you are accepted into the program, you can log in to your new account and get the HTML code to insert into your webpages.

Keep in mind that participation in AdSense requires you to have a website. If you don't have one, you can sign up for a free blog at www.blogger.com or create and publish useful, attractive webpages using Google Page Creator, at pages.google.com.

AdSense is an advertisement serving program run by Google. Website owners can enroll in this program to enable text, image, and more recently, video advertisements on their websites. These advertisements are administered by Google and generate revenue on either a per-click or per-thousand-impressions basis. Google is also currently beta-testing a cost-per-action based service.

Google uses its Internet search technology to serve advertisements based on website content, the user's geographical location, and other factors. Those wanting to advertise with Google's targeted advertisement system may enroll through AdWords. AdSense has become a popular method of placing advertising on a website because the advertisements are less intrusive than most banners, and the content of the advertisements is often relevant to the website.

Currently, AdSense uses JavaScript code to incorporate the advertisements into a participating website. If the advertisements are included on a website that has not yet been crawled by the Mediabot, AdSense will temporarily display advertisements for charitable causes, also known as public service announcements (PSAs). (The Mediabot is different from the Googlebot, which maintains Google's search index.)

Many websites use AdSense to monetize their content. AdSense has been particularly important for delivering advertising revenue to small websites that do not have the resources for developing advertising sales programs and salespeople. To fill a website with advertisements that are relevant to the topics discussed, webmasters implement a brief script on the websites' pages. Websites that are content-rich have been very successful with this advertising program, as noted in a number of publisher case studies on the AdSense website.

Some webmasters invest significant effort into maximizing their own AdSense income. They do this in three ways:^{[citation needed]}

1. They use a wide range of traffic-generating techniques, including but not limited to online advertising.
2. They build valuable content on their websites that attracts AdSense advertisements, which pay out the most when they are clicked.
3. They use copy on their websites that encourages visitors to click on advertisements. Note that Google prohibits webmasters from using phrases like "Click on my AdSense ads" to increase click rates. The phrases accepted are "Sponsored Links" and "Advertisements."

The source of all AdSense income is the AdWords program, which in turn has a complex pricing model based on a Vickrey second price auction. AdSense commands an advertiser to submit a sealed bid (i.e., a bid not observable by competitors). Additionally, for any given click received, advertisers only pay one bid increment above the second-highest bid.

History

The underlying technology behind AdSense was derived originally from WordNet, Simpli (a company started by the founder of Wordnet, George A. Miller), and a number of professors and graduate students from Brown University, including James A. Anderson, Jeff Stibel, and Steve Reiss. A variation of this technology utilizing WordNet was developed by Oingo, a small search engine company based in Santa Monica founded in 1998 by Gilad Elbaz. Oingo changed its name to Applied Semantics in 2001, which was later acquired by Google in April 2003 for US$102 million.

AdSense for feeds

In May 2005, Google announced a limited-participation beta version of AdSense for feeds, a version of AdSense that runs on RSS and Atom feeds that have more than 100 active subscribers. According to the Official Google Blog, "advertisers have their ads placed in the most appropriate feed articles; publishers are paid for their original content; readers see relevant advertising — and in the long run, more quality feeds to choose from."

AdSense for feeds works by inserting images into a feed. When the image is displayed by a RSS reader or Web browser, Google writes the advertising content into the image that it returns. The advertisement content is chosen based on the content of the feed surrounding the image. When the user clicks the image, he or she is redirected to the advertiser's website in the same way as regular AdSense advertisements.

AdSense for feeds has remained in its beta state ever since its original announcement. Only selected AdSense users have been allowed to enroll, and no more users are being admitted to the program.

AdSense for search

A companion to the regular AdSense program, AdSense for search, allows website owners to place Google search boxes on their websites. When a user searches the Internet or the website with the search box, Google shares any advertising revenue it makes from those searches with the website owner. However the publisher is paid only if the advertisements on the page are clicked: AdSense does not pay publishers for mere searches.

AdSense for mobile content

AdSense for mobile content allows publishers to generate earnings from their mobile websites using targeted Google advertisements. Just like AdSense for content, Google matches advertisements to the content of a website — in this case, a mobile website.

XHTML compatibility

As of September 2007, the HTML code for the AdSense search box does not validate as XHTML, and does not follow modern principles of website design because of its use of

• non-standard end tags, such as and ,
• the attribute checked rather than checked="checked",
• presentational attributes other than id, class, or style — for example, bgcolor and align,
• a table structure for purely presentational (i.e., non-tabular) purposes, and
• the font tag.

Additionally, the AdSense advertisement units use the JavaScript method document.write(), which does not work correctly when rendered with the application/xhtml+xml MIME type. The units also use the iframe HTML tag, which is not validated correctly with the XHTML 1.0 Strict or XHTML 1.0 Transitional DOCTYPEs.

The terms of the AdSense program forbid its affiliates from modifying the code, thus preventing these participants from having valid XHTML websites.

However, a workaround has been found by creating a separate HTML webpage containing only the AdSense advertisement units, and then importing this page into an XHTML webpage with an object tag. This workaround appears to be accepted by Google.

How AdSense works

• The webmaster inserts the AdSense JavaScript code into a webpage.
• Each time this page is visited, the JavaScript code creates an IFrame with a src attribute set to the page's URL.
• For contextual advertisements, Google's servers use a cache of the page to determine a set of high-value keywords. If keywords have been cached already, advertisements are served for those keywords based on the AdWords bidding system. (More details are described in the AdSense patent.)
• For site-targeted advertisements, the advertiser chooses the page(s) on which to display advertisements, and pays based on cost-per-thousand-impressions (CPM), or the price advertisers choose to pay for every thousand advertisements displayed.
• For referrals, Google adds money to the advertiser's account when visitors either download the referred software or subscribe to the referred service. The referral program will be retired in August 2008.
• Search advertisements are added to the list of results after the visitor performs a search.
• Because the JavaScript is sent to the Web browser when the page is requested, it is possible for other website owners to copy the JavaScript code into their own webpages. To protect against this type of fraud, AdSense customers can specify the pages on which advertisements should be shown. AdSense then ignores clicks from pages other than those specified.

Abuse

Some webmasters create websites tailored to lure searchers from Google and other engines onto their AdSense website to make money from clicks. These "zombie" websites often contain nothing but a large amount of interconnected, automated content (e.g., a directory with content from the Open Directory Project, or scraper websites relying on RSS feeds for content). Possibly the most popular form of such "AdSense farms" are splogs (spam blogs), which are centered around known high-paying keywords. Many of these websites use content from other websites, such as Wikipedia, to attract visitors. These and related approaches are considered to be search engine spam and can be reported to Google.

A Made for AdSense (MFA) website or webpage has little or no content, but is filled with advertisements so that users have no choice but to click on advertisements. Such pages were tolerated in the past, but due to complaints, Google now disables such accounts.

There have also been reports of Trojan horses engineered to produce counterfeit Google advertisements that are formatted to look like legitimate ones. The Trojan downloads itself onto an unsuspecting computer through a webpage and then replaces the original advertisements with its own set of malicious advertisements.

Criticism

Due to concerns about click fraud, Google AdSense has been criticized by some search engine optimization firms as a large source of what Google calls "invalid clicks," in which one company clicks on a rival's search engine advertisements to drive up the other company's costs. Some publishers that have been blocked by Google complain that little justification or transparency was provided. Webmasters who publish AdSense can receive a life-long ban without justification. Google claims they cannot "disclose any specific details" on fraudulent clicks since it may reveal the nature of their proprietary click-fraud monitoring system.

To help prevent click fraud, AdSense publishers can choose from a number of click-tracking programs. These programs display detailed information about the visitors who click on the AdSense advertisements. Publishers can use this to determine whether or not they have been a victim of click fraud. There are a number of commercial tracking scripts available for purchase.

The payment terms for webmasters have also been criticized. Google withholds payment until an account reaches US$100, but many small content providers require a long time – years in many cases – to build up this much AdSense revenue. These pending payments are recorded on Google's balance sheet as "accrued revenue share". At the close of its 2006 fiscal year, the sum of all these small debts amounted to a little over US$370 million, money that Google is able to invest but effectively belongs to webmasters. However, Google will pay all earned revenue greater than US$10 when an AdSense account is closed.

Google recently came under fire when the official Google AdSense Blog showcased the French video website Imineo.com. This website violated Google's AdSense Program Policies by displaying AdSense alongside sexually explicit material. Typically, websites displaying AdSense have been banned from showing such content.

Earn More Revenue

You can maximize your revenue potential by displaying Google ads on your website. Google puts relevant CPC (cost-per-click) and CPM (cost per thousand impressions) ads through the same auction, and lets them compete against one another. The auction takes place instantaneously, and, when it’s over, AdSense automatically displays the text or image ad(s) that will generate the maximum revenue for a page -- and the maximum revenue for you.

Created By: www.google.com and wikipedia.com

Get free money with Google AdSense

Google AdSense

What is Google AdSense?

Google AdSense is the program that can give you advertising revenue from each page on your website—with a minimal investment in time and no additional resources.

AdSense delivers relevant text and image ads that are precisely targeted to your site and your site content. And when you add a Google search box to your site, AdSense delivers relevant text ads that are targeted to the Google search results pages generated by your visitors’ search request.

It's also a way for web site publishers to provide Google search to their site users, and to earn money by displaying Google ads on the search results pages. Find out more about AdSense for search.

The program is free, and combines pay-per-click and pay-per-impression advertising - meaning you get paid for valid clicks on the ads on your site or search results pages as well as impressions on your content pages. So go ahead and try this program. If you comply with our program policies, just complete our online application and select either or both of AdSense for content pages and AdSense for search. One application gets you approved for both AdSense and AdSense for search - you can decide to use any combination of these products on your pages.

We'll review your application and follow up with an email within 2-3 days. If you are accepted into the program, you can log in to your new account and get the HTML code to insert into your webpages.

Keep in mind that participation in AdSense requires you to have a website. If you don't have one, you can sign up for a free blog at www.blogger.com or create and publish useful, attractive webpages using Google Page Creator, at pages.google.com.

AdSense is an advertisement serving program run by Google. Website owners can enroll in this program to enable text, image, and more recently, video advertisements on their websites. These advertisements are administered by Google and generate revenue on either a per-click or per-thousand-impressions basis. Google is also currently beta-testing a cost-per-action based service.

Google uses its Internet search technology to serve advertisements based on website content, the user's geographical location, and other factors. Those wanting to advertise with Google's targeted advertisement system may enroll through AdWords. AdSense has become a popular method of placing advertising on a website because the advertisements are less intrusive than most banners, and the content of the advertisements is often relevant to the website.

Currently, AdSense uses JavaScript code to incorporate the advertisements into a participating website. If the advertisements are included on a website that has not yet been crawled by the Mediabot, AdSense will temporarily display advertisements for charitable causes, also known as public service announcements (PSAs). (The Mediabot is different from the Googlebot, which maintains Google's search index.)

Many websites use AdSense to monetize their content. AdSense has been particularly important for delivering advertising revenue to small websites that do not have the resources for developing advertising sales programs and salespeople. To fill a website with advertisements that are relevant to the topics discussed, webmasters implement a brief script on the websites' pages. Websites that are content-rich have been very successful with this advertising program, as noted in a number of publisher case studies on the AdSense website.

Some webmasters invest significant effort into maximizing their own AdSense income. They do this in three ways:^{[citation needed]}

1. They use a wide range of traffic-generating techniques, including but not limited to online advertising.
2. They build valuable content on their websites that attracts AdSense advertisements, which pay out the most when they are clicked.
3. They use copy on their websites that encourages visitors to click on advertisements. Note that Google prohibits webmasters from using phrases like "Click on my AdSense ads" to increase click rates. The phrases accepted are "Sponsored Links" and "Advertisements."

The source of all AdSense income is the AdWords program, which in turn has a complex pricing model based on a Vickrey second price auction. AdSense commands an advertiser to submit a sealed bid (i.e., a bid not observable by competitors). Additionally, for any given click received, advertisers only pay one bid increment above the second-highest bid.

History

The underlying technology behind AdSense was derived originally from WordNet, Simpli (a company started by the founder of Wordnet, George A. Miller), and a number of professors and graduate students from Brown University, including James A. Anderson, Jeff Stibel, and Steve Reiss. A variation of this technology utilizing WordNet was developed by Oingo, a small search engine company based in Santa Monica founded in 1998 by Gilad Elbaz. Oingo changed its name to Applied Semantics in 2001, which was later acquired by Google in April 2003 for US$102 million.

AdSense for feeds

In May 2005, Google announced a limited-participation beta version of AdSense for feeds, a version of AdSense that runs on RSS and Atom feeds that have more than 100 active subscribers. According to the Official Google Blog, "advertisers have their ads placed in the most appropriate feed articles; publishers are paid for their original content; readers see relevant advertising — and in the long run, more quality feeds to choose from."

AdSense for feeds works by inserting images into a feed. When the image is displayed by a RSS reader or Web browser, Google writes the advertising content into the image that it returns. The advertisement content is chosen based on the content of the feed surrounding the image. When the user clicks the image, he or she is redirected to the advertiser's website in the same way as regular AdSense advertisements.

AdSense for feeds has remained in its beta state ever since its original announcement. Only selected AdSense users have been allowed to enroll, and no more users are being admitted to the program.

AdSense for search

A companion to the regular AdSense program, AdSense for search, allows website owners to place Google search boxes on their websites. When a user searches the Internet or the website with the search box, Google shares any advertising revenue it makes from those searches with the website owner. However the publisher is paid only if the advertisements on the page are clicked: AdSense does not pay publishers for mere searches.

AdSense for mobile content

AdSense for mobile content allows publishers to generate earnings from their mobile websites using targeted Google advertisements. Just like AdSense for content, Google matches advertisements to the content of a website — in this case, a mobile website.

XHTML compatibility

As of September 2007, the HTML code for the AdSense search box does not validate as XHTML, and does not follow modern principles of website design because of its use of

• non-standard end tags, such as and ,
• the attribute checked rather than checked="checked",
• presentational attributes other than id, class, or style — for example, bgcolor and align,
• a table structure for purely presentational (i.e., non-tabular) purposes, and
• the font tag.

Additionally, the AdSense advertisement units use the JavaScript method document.write(), which does not work correctly when rendered with the application/xhtml+xml MIME type. The units also use the iframe HTML tag, which is not validated correctly with the XHTML 1.0 Strict or XHTML 1.0 Transitional DOCTYPEs.

The terms of the AdSense program forbid its affiliates from modifying the code, thus preventing these participants from having valid XHTML websites.

However, a workaround has been found by creating a separate HTML webpage containing only the AdSense advertisement units, and then importing this page into an XHTML webpage with an object tag. This workaround appears to be accepted by Google.

How AdSense works

• The webmaster inserts the AdSense JavaScript code into a webpage.
• Each time this page is visited, the JavaScript code creates an IFrame with a src attribute set to the page's URL.
• For contextual advertisements, Google's servers use a cache of the page to determine a set of high-value keywords. If keywords have been cached already, advertisements are served for those keywords based on the AdWords bidding system. (More details are described in the AdSense patent.)
• For site-targeted advertisements, the advertiser chooses the page(s) on which to display advertisements, and pays based on cost-per-thousand-impressions (CPM), or the price advertisers choose to pay for every thousand advertisements displayed.
• For referrals, Google adds money to the advertiser's account when visitors either download the referred software or subscribe to the referred service. The referral program will be retired in August 2008.
• Search advertisements are added to the list of results after the visitor performs a search.
• Because the JavaScript is sent to the Web browser when the page is requested, it is possible for other website owners to copy the JavaScript code into their own webpages. To protect against this type of fraud, AdSense customers can specify the pages on which advertisements should be shown. AdSense then ignores clicks from pages other than those specified.

Abuse

Some webmasters create websites tailored to lure searchers from Google and other engines onto their AdSense website to make money from clicks. These "zombie" websites often contain nothing but a large amount of interconnected, automated content (e.g., a directory with content from the Open Directory Project, or scraper websites relying on RSS feeds for content). Possibly the most popular form of such "AdSense farms" are splogs (spam blogs), which are centered around known high-paying keywords. Many of these websites use content from other websites, such as Wikipedia, to attract visitors. These and related approaches are considered to be search engine spam and can be reported to Google.

A Made for AdSense (MFA) website or webpage has little or no content, but is filled with advertisements so that users have no choice but to click on advertisements. Such pages were tolerated in the past, but due to complaints, Google now disables such accounts.

There have also been reports of Trojan horses engineered to produce counterfeit Google advertisements that are formatted to look like legitimate ones. The Trojan downloads itself onto an unsuspecting computer through a webpage and then replaces the original advertisements with its own set of malicious advertisements.

Criticism

Due to concerns about click fraud, Google AdSense has been criticized by some search engine optimization firms as a large source of what Google calls "invalid clicks," in which one company clicks on a rival's search engine advertisements to drive up the other company's costs. Some publishers that have been blocked by Google complain that little justification or transparency was provided. Webmasters who publish AdSense can receive a life-long ban without justification. Google claims they cannot "disclose any specific details" on fraudulent clicks since it may reveal the nature of their proprietary click-fraud monitoring system.

To help prevent click fraud, AdSense publishers can choose from a number of click-tracking programs. These programs display detailed information about the visitors who click on the AdSense advertisements. Publishers can use this to determine whether or not they have been a victim of click fraud. There are a number of commercial tracking scripts available for purchase.

The payment terms for webmasters have also been criticized. Google withholds payment until an account reaches US$100, but many small content providers require a long time – years in many cases – to build up this much AdSense revenue. These pending payments are recorded on Google's balance sheet as "accrued revenue share". At the close of its 2006 fiscal year, the sum of all these small debts amounted to a little over US$370 million, money that Google is able to invest but effectively belongs to webmasters. However, Google will pay all earned revenue greater than US$10 when an AdSense account is closed.

Google recently came under fire when the official Google AdSense Blog showcased the French video website Imineo.com. This website violated Google's AdSense Program Policies by displaying AdSense alongside sexually explicit material. Typically, websites displaying AdSense have been banned from showing such content.

Earn More Revenue

You can maximize your revenue potential by displaying Google ads on your website. Google puts relevant CPC (cost-per-click) and CPM (cost per thousand impressions) ads through the same auction, and lets them compete against one another. The auction takes place instantaneously, and, when it’s over, AdSense automatically displays the text or image ad(s) that will generate the maximum revenue for a page -- and the maximum revenue for you.

Created By: www.google.com and wikipedia.com

pujifromheaven

Welcome To My Blog!!!!!!